W E  A R E  W E S T E R N

Western is a very successful branch of Swiss Eastern.Since our incorporation in 1939 we have been supplying the world with
precision timepieces. Our watches have shipped across all seven continents and
are currently sold in 25 countries worldwide.

Ever since our humble origins in Switzerland we have striven to uphold the
principles of quality craftsmanship and design, whilst still making all of our
products accessible to everybody.

Sourcing our components from carefully selected technologists, we create
timepieces that possess both style and substance.

T H I S  I S  O U R  S TO RY

Let \'s go back

1800
March 18

TAMING THE WEST

TAMING THE WEST
One of the earliest records we have of Western Watches comes to us from late 1800s America. This was the time of the Wild West, of the unbroken frontier, of manifest destiny and the American dream. A German émigré named Isaac Swope, one of many who left their homes in..Read More
1864
February 18

THE FOUNDATIONS FOR A TIMELESS BRAND

THE FOUNDATIONS FOR A TIMELESS BRAND
The cornerstone for what would eventually become the global Western Watches brand was first laid somewhere between the idyllic pastures and deep woodland of Saint-Imier, in the historic Swiss Canton of Bern. The architects of the enterprise, and the founders of our previous manufacturer, were two of Swiss horology’s leading..Read More
1939
January 18

THROUGH THE AGES

THROUGH THE AGES
After the success of Mr Swope’s railroad watches and facing rising levels of demand throughout Asia and the Middle East, it was time for the Societé to protect their brand by legally trademarking it, which they did in 1939 Every 20 years since, in strict accordance with Swiss law, we..Read More
1990
March 2

SUPPLYING THE EAST

SUPPLYING THE EAST
The Middle East, during the 1990s, had very few regional watch brands. Western was one of the first of those brands and, by the early years of the decade, we had carved out a niche and solid reputation as purveyors of quality, dependable and contemporary wristwatches. In 1991 an order..Read More