The Middle East, during the 1990s, had very few regional watch brands.
Western was one of the first of those brands and, by the early years of the
decade, we had carved out a niche and solid reputation as purveyors of
quality, dependable and contemporary wristwatches.
In 1991 an order was placed with Western to supply timepieces to the
military of the United Arab Emirates.
The requirements for a military timepiece are exacting, and doubly so
for those nations whose armed forces operate in arid climes. We provided
the UAE with the perfect solution with our robust, hermetically sealed
watches, replete with scratch resistant faces and an unparalleled
degree of accuracy.