THE FOUNDATIONS FOR A TIMELESS BRAND

The cornerstone for what would eventually become the global Western Watches
brand was first laid somewhere between the idyllic pastures and deep woodland of
Saint-Imier, in the historic Swiss Canton of Bern. The architects of the enterprise, and
the founders of our previous manufacturer, were two of Swiss horology’s leading
lights: Alucide Constant Droz and Henry Perret.
In 1864 they wound up and set in motion a business that would outlive either of
them and would spread across the world, adorning wrists from every walk of life.
Their Societé des Montres SA would go through several incarnations, register
many trademarks and develop myriad sub-brands, including our own.